The Hilton Honors app provides access to travel planning tools before, during, and after your stay. Features include but not limited to searching, booking, modifying your stay, digital check-in, digital room key, and digital check-out.
Since the release of Hilton Honors 3.0, the app experience had slowly become a patchwork of band-aids and MVP’s that were soon forgotten. Features competed for focus and without a clear design direction the search and book flow became fragmented and inconsistent.
Important information was buried throughout the flow in dated layouts and dark designs
Searching for a hotel was confusing and cumbersome
The booking summary lacked vital information
Our discovery process helped us answer a few questions and guide the overall strategy.
What does the shopping journey look like?
What information is missing or confusing from finding the right hotel?
Do you have all the information you need to book confidently?
A guided user flow through UX/UI enhancements
Mini search widget and hotel card redesign
A detailed booking summary
After noting pain points and opportunities the UX designer and I, established an updated user journey. Additionally, because the UI needed to inspire new confidence, I began auditing the visual design and noting areas for improvement.
With a new user path created, I wanted to take the visual design a step further. Without explicitly giving users a step-by-step process, large blue buttons became visual anchors that provided guidance to the next step.
How did we give users the ability to adjust search criteria quickly? We introduced the mini-widget concept.
Users could now quickly edit search criteria from results page.
Modal treatment gave the impression that you never left the results page. Seemingly quicker with less taps.
We could eventually phase out the larger search widget, seen earlier in the flow.
Re-examining the search results cards was one of the areas I knew would require the most creative exploration.
Text was moved off of images
Position and color made the prices scannable
Thicker fonts were easier to read
Hierarchy was established through color and size
Our goal here was to highlight important information users needed to feel confident in their booking. Our first round of user testing informed what information they were expecting, to feel confident in their choices.
Where’s my info?
When can I cancel?
What am I booking?
Adding more reservation detail
Prioritizing what’s important
Easily digestible buckets of information
Through a few key initiatives the team was able to create a modern, accessible, and seamless experience that allowed for quicker and easier bookings. Updated UI with clear call-to-actions, a content first approach, and giving users easier access to information, resulted in bookings with confidence.
Throughout development I audited daily builds and held frequent Q/A sessions that addressed any design discrepancies or questions. Post launch, I continued to polish the visual design, finesse interactive details, and prepare future design variations for testing.
Learn more about my approach to creating a design system for iOS. Walking through step-by-step how I shaped the final system.
